European Pro AV Market: Where the Real Growth Is for You to 2030
The European pro AV market is still growing, but in a slower, smarter way. Here is how you, as an AV or IT professional, stay ahead over the next five years.
Brian Iselin
News And Trends Writer (EMEA), AVIXA
Brian Iselin is a Brussels-based journalist and editor covering professional AV, UCC, and integrated systems across Europe, with a focus on Germany, the UK, and the Nordics. As AVIXA’s News & Trends Editor (Europe), he writes data-driven news, explainers, and Q&As that translate fast-moving tech, standards, and policy into practical takeaways for integrators, consultants, and AV/IT buyers.
Articles by Brian Iselin
ISE 2026 Previews: AV-over-IP Ops Tools Are the Quiet Revolution
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Europe’s Pro AV Market in 2026: Five Forces That Will Change What You Specify
In 2026, European AV buying gets stricter. Security, access needs, AI rules, and running costs will shape what you can win and keep stable.
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Designing for Everyone: Six Months of the European Accessibility Act in Pro AV
The European Accessibility Act arrived on 28 June 2025. Half a year later, your next project brief, tender response, or event delivery now includes accessibility as a hard requirement, not an optional extra.
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EU ecodesign requirements explicitly cover standby/off/networked-standby energy use, and the “always connected” signage model runs right into it.
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Rise Women on Stage Wasn't a 'Diversity Event'. That's Exactly Why It Worked.
Rise Women on Stage at EVS (Liège, 9 March 2026) cut through IWD theatre and focused on three things that decide delivery quality in 2026: keeping technical talent, earning younger audiences’ attention, and using AI where it genuinely reduces workload.
DigitalPakt 2.0 Is Funding Maintenance Now — Bid Accordingly
Germany's DigitalPakt 2.0 launches procurement from 2026 with €5bn and a mandate that rewards lifecycle thinking over hardware delivery. If you're still pitching kit, you're already behind.